Marketing weasels
There’s a great post over at The Omni Mouth
– a blog written by the folks who make a bunch of excellent, well-designed, highly functional software for the Mac. I’m a fan of OmniGraffle and OmniDiskSweeper and am playing around with their new OmniPlan. In this post their marketing guy gal (my apologies Linda) complains about not being able to “market” as everyone else does:
You know, it’s tough to be a marketing weasel in a company like Omni. I’m forbidden from telling outright lies, or padding product copy with too much rich, delicious, creamery hyperbole. I can’t email all of our customers with Enticing Limited Time Offers because Omni has this totally RESTRICTIVE belief that spam is evil and only people who deliberately join mailing lists should hear from us and even then, I’m forbidden from using the phrases “reverses aging†or “consolidate debtâ€Â, and the word “enlargesâ€Â. (Which is too bad, because I had this great campaign idea about OmniPlan Enlarging Your Productivity 2 To 5 Inches, but apparently that’s a NO GO.)
Good software, good service, good design: it’s not that hard to do, but few companies seem to figure it out.
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